Aug 142017
 

Amazing how a simple three-letter word provides an instant impact to Charlotte Jackson’s quest to help end Alzheimer’s.

Ask.

“The worst they can say is no,” Charlotte says of her simple strategy to build a bigger support group. “I learned how to ask at the very beginning, and so many people have come through for me.”

Charlotte’s husband Bill – today “a young 70,” Charlotte says – was diagnosed with Alzheimer’s in 2008. In 2012, once Charlotte retired from her retail management position and was able to devote much more time to raising both funds and awareness for Walk to End Alzheimer’s, Team Bill was formed.

“It’s been a really incredible journey, as well as a not-so-great journey because of what I’m going through with Bill. But it certainly makes it a lot easier when you have people who support everything you are doing – not only financially, but also emotionally.”

Charlotte’s pursuit began simply enough – a post on Facebook, asking friends for modest donations.  Charlotte tracks much of her family’s journey – and Bill’s health updates – on Facebook. At first, she received comments like: “I never thought Alzheimer’s was like that. I thought it was just a memory disease.” Thanks to the power of social media, people were learning the truths of the disease, and nearly $6,600 in donations later, Charlotte was hooked – and floored.

“We thought, ‘Oh, my gosh – that’s so much money!’” Charlotte says. “We were so excited, so thrilled over it. I didn’t realize it was going to get bigger and bigger; I was blown away by $6,600! Since then, it’s truly progressed.”

Progressed, indeed. In 2015, Team Bill pulled in $13,000 in donations and in 2016 netted $16,000. This year, Charlotte set the bar high, aiming for a team record of $20,000.

“I thought I was being a little aggressive,” Charlotte says, “but I want to see what it feels like to reach it.”

In her third full year of fundraising, Charlotte introduced an ice cream social – “Freeze out Alzheimer’s” – for which she secures an ice cream donor and signs up local businesses as sponsors: Triple Scoop Sponsor ($750), Double Scoop Sponsor ($500) and Single Scoop Sponsor ($250). She typically holds this event in June, just before vacation season is in full-swing.

The $5-per-ticket event gets a bit bigger every year and Charlotte adds different amenities, like a balloon artist who makes animals for the kids, and a fun photo booth for families to enjoy. The 2017 edition of “Freeze Out Alzheimer’s” raised $5,000 “and there’s still money coming in.”

Team Bill’s sixth Walk to End Alzheimer’s is set for September 17 in the North Andover, MA area. Through July, Team Bill has raised nearly $14,000, amassing about 70% of its ultimate goal.

“The first year, I did most of the planning and work myself,” Charlotte says of the ice cream social and Team Bill’s participation in Walk to End Alzheimer’s. “Then I got smart. The last two years I’ve had a committee and we work together to make the events a success.”

Charlotte often invites a member of the Alzheimer’s Association to speak at her fundraising events, along with setting up a table with information packets to create awareness and education; she and her two sons speak to all the people who come out to support the cause.

“These are very incredible, emotional days,” Charlotte says. “When I look out and see all these people who have helped me in so many ways, I realize that they’re always there for me. I can pick up the phone and say, ‘I’m lonely today,’ and they’ll tell me to come on over.”

After all, it never hurts to ask.

Just ask Charlotte Jackson.

 

About the Author: Together with her family and friends, Charlotte Jackson is participating in Walk to End Alzheimer’s with “Team Bill.” You can visit Charlotte’s personal Walk page here.

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Nov 182015
 

Laura HanniganIt’s a lot easier to say change isn’t easy than it is to experience change yourself.  I recently found this out firsthand when I said goodbye to friends, residents and coworkers at Brookdale Hillsborough, where I served as the Clare Bridge program manager for two years. In becoming the new executive director at Brookdale Hamilton, I wouldn’t be far away geographically, but away from the “family” I had grown to love.

Clare Bridge is Brookdale’s individualized and person-centered program designed to meet the specific needs of those living with Alzheimer’s and dementia. We celebrated many daily moments of success at Hillsborough, including the success of our Hillsborough Walk Team’s efforts and fundraisers.

Brookdale Hillsborough WalkOver the past three years, the Hillsborough Walk Team picked up momentum and grew from raising $600 the first year, $1,800 the next year, to $6,000 with matching gifts in 2014.

Brookdale working TogetherWalk to End Alzheimer’s is an energizing event that we all look forward to all year long. It was a chilly day this year, but our hearts were warmed by the incredible crowds and inspirational speeches, as people proudly carried team banners. We were all so honored to be part of this impressive turnout supporting the Alzheimer’s Association. Words cannot express the warm feeling we all shared and carried home in our hearts from hearing the speeches, receiving the flowers, and for sharing such a special day with so many people.

After this year’s Walk, we asked residents, their families and each other for additional fundraising ideas. Boy, did we get some good ones! Our tireless team entertained guests, prepared and served great food, decorated the building and made these events a wonderful time for all. A silent auction was our biggest hit.

Brookdale Taking in the Autction Bids

The silent auction really was a family affair.  Residents, their families and Brookdale associates donated all types of items to be auctioned off.  From hand knitted afghans to new appliances and Waterford crystal, the spirit of giving filled the community.  It was lots of fun and, at times, seriously competitive.  Our assisted living resident Roz and a Clare Bridge resident’s family helped man the silent auction, challenging others to outbid each other, and thus encouraging families to donate more to this great cause.

Brookdale Families Enjoying Silent Auction

Between our Walk and our other fundraising events, I couldn’t help but feel an overwhelming sense of pride in the Brookdale Hillsborough family. I, like so many others, have had family members who have had Alzheimer’s. I was touched by my grandmother’s experience and by the rough time my fun-loving uncle had with the disease.  When I play a tiny part in helping someone live at the highest level they can, I am so touched by the moment, and know I’m getting far more than I give.

Laura Hannigan and her Brookdale team of community associates, residents and resident families exceeded their wildest fundraising dreams for the 2015 Walk to End Alzheimer’s.

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